With a history dating back to 1904, SvFF – Svenska Fotbollförbundet (The Swedish Football Association) is an association with long experience of football products. That is one of the reasons why their new partner Nordic Sport should feel extra pleased. 

-We are both happy and proud, Dennis Österberg Marketing and Sales Manager at Nordic Sport, says. We know that we have great products but of course it is always nice to know that someone else agrees. This time someone else is not really anyone, but the largest sports association in Sweden SvFF.

Nordic Sport may be small compared to SvFF but they are used to hang out with the largest associations and be present at major arenas. Many of the major sporting events have had their products, partly or fully shipped to them from Nordic Sport. Two examples are the Olympic Games in Beijing and the former DN-galan, which is now part of the Diamond League with many more.

Nordic Sport Becomes a Partner
The company has invested in football, ice hockey, bandy, tennis and athletics and you could probably claim that they are now scoring, when they become partners to SvFF. 
-We really are on the rise, Dennis Österberg says, it is full speed ahead in terms of both our products and our company. The wind of change has hit the company, which has made us faster and better. We see this recognition from the SvFF as a great favour. There is a deep knowledge within the association. They choose their partners and suppliers with the utmost concern, I am quite sure of that, Dennis Österberg continuous. It may sound as a cliché, but this cooperation proves that we are part of the top league, in terms of products. Nordic Sport is happy to become SvFF new partner, who has more than one million members, of whom 500 000 play actively.

The largest and leading sport in Sweden 
Svenska Fotbollförbundet (SvFF) is to promote and administer football within the country and abroad. Their overall objective is for football to remain the largest and leading sport in Sweden. The fact, that Nordic Sport now becomes partner to SvFF is a recognition that might be as prestigious as all the gold medals that many of their customers have won. The company’s javelins are way ahead of other manufacturers when it comes to medals. Talking about medals, Nordic Sport seems to strike gold with their football products when such a reputable and well experienced association chooses them as their partner.

-We strive to find partnerships with companies that have a leading position in various industries. We are pleased that we have reached an agreement with Nordic Sport, as they develop and sell products that are important to us and our business, says Marketing Director Jan Larsson at SvFF.